Andrew Szabo on The Business Spotlight 7 Major Marketing Malfunctions – YouTube.

Andrew Szabo, also known as The Marketing Chef, is the creator of Irresistible Marketing and author of “The Foundations of Irresistible Marketing.” Szabo has a passion for cooking and marketing, so he took these two seemingly unrelated areas to create a strong brand for himself.  “I believe metaphors are a very strong way to communicate and simplify complex issues, and it makes them memorable, understandable, transferable, and also fun,” he said in a television interview with Patrick Dougher, CEO of Doer Success.

Marketing is a mystery to a lot of people, whether it’s for an organization, a product, a service, or yourself. We live in an era of free agency, and because of this we all must be able to market ourselves. You never want to wait until you actually don’t have employment before you begin to market yourself; it is a constant and evolving process.

You send out implicit messages when you create a video about yourself, your qualification for the job and your interest in that company. A handwritten “Thank You” note after the interview also is a implicit message. Anything you can do to make yourself stand out in the mind of the interviewer you need to do. When you are up against hundreds of applicants for the same job, who may even be more qualified than you, you don’t want to get lost in the shuffle.

For this reason, Szabo set out to create a strong, memorable brand for himself as Marketing Chef. It is unique to him, and he suggests you set out to do the same thing.

In this YouTube segment of The Business Spotlight, Andrew Szabo explains what he believes to be the 7 Major Marketing Malfunctions to overcome the strategic failures people fall into when marketing themselves. You only need to get one of these wrong to have a problem.