Marketing Ladders and Duality, with Dave Swift, from Patrick Dougher on Vimeo.

Marketing involves stages, which are called Marketing Ladders. Instead of doing things all at once, you do it in stages, climbing the ladder to success. This is done with what marketing experts call Marketing Ladders.

In this edition of The Business Spotlight, host Patrick Dougher speaks with Marketing Guru Dave Swift about Marketing Ladders and duality in marketing.

Dave Swift is a graduate of Stanford, and has worked for Proctor & Gamble; Frito Lay; Johnson & Johnson; Pepsi Cola, and various other large corporations that have helped him to gain his experience in the marketing field. (new paragraph)  What are Marketing Strategies? What can we do to better market our business? This video could be used as a trainer for business owners who are seeking marketing strategies to enhance, brand and increase their business.

Building marketing ladders involves laying out a plan in which you present your various ideas in stages, on different platforms like social media, building a website, sending out email marketing, networking, etc.. It is important to how to position yourself in the marketplace – what would you do that is different and sets you apart from the crowd? What is needed for your business? (new paragraph)  Start-ups need new customers, so acquisition is important. How are you pricing yourself? High/Low; everyday low; etc. all areas have to work together. This is a strategy. Marketing is what creates perception in the eyes of the public.

To learn more about Marketing Ladders and duality, watch the video, and if you like what you see, contact Dave Swift by going to his website at www.TheMarketinGuru.us.