This segment of Joyce Barrie and Friends, on BlogTalkRadio.com brings Patrick Dougher to speak about his Marketing Without Money program.  Joyce Barrie and Friends is a fun, informative and exciting live show that is broadcast live around the world and is available from the website to listen to at any time.

“Marketing is really about getting your doors swinging and your phones ringing…that is is, results, results, results,” and that is Patrick’s motto. He is the host of the television The Business Spotlight, where he interviews businesses in the north Texas area. He uncovers their business successes, and how they made their claim to fame. Even is YOU are not sure you have an interesting story to tell, Patrick has a way of making your story interesting and getting it out there.

Patrick has over 20 years of professional selling experience; 10 years directing a self-improvement seminar called The Road Adventure; a year as one of Zig Ziglar’s presenters; two years as director for Dan Kennedy’s Insider Circle Groups; formed and ran several mastermind groups. His passion is to help others reach their potential. Zig Ziglar always said, “You can have everything in life you want if you can help enough other people get what they want.” According to Joyce, she knows first hand Patrick is a very nurturing person who wants everyone to succeed.

According to Patrick, most entrepreneurs did not start out with the idea to start their own business. Most of them had a push, like getting fired or downsized. Many had to recreate themselves. They knew they wanted more, but didn’t know how to create it, and then the “universe” helped them make the choice by changing their circumstances. In addition, most entrepreneurs don’t have a lot of money to market themselves. For this reason, Patrick  came up with his Marketing Without Money program.

“As your influence grows, so does your affluence.”

The beginning of Marketing Without Money, look around you and see if you can find someone to help you create what you want. Connect through social networks like Facebook and LinkedIn. Some of us have to purchase our “wisdom,” like on radio and television shows, while others have to look around to see what they can get from their circle of influence.

Give first, but have hooks.

Give first, like giving coupons, ebooks, connections, etc. that can be hooked back to you, your website, your company, etc. Make it a win-win situation that helps others as well as yourself.

Have a specific target audience

“Find out where your ideal client likes to play, and get in that playground.” Use Google Adword Tools to kind the correct keywords to use that are good for your company, and this way you can target your specific client list or locale through the keywords. Utilize social media like Facebook and Pinterest (visual selection) that you can target your specific market for your business. Find out where they hang out and what social events are in your target client area and go to them.

Share properly – from your website out to social media. Create content and repurpose everything you find

Learn how to take your content and share it on other social media – blog, Facebook, Twitter, LinkedIn, Pinterest, etc.

Use Google Tools

Video is king, but it’s about Google. Make everything Google friendly if you want to get noticed. “If you want Google’s love you have to play with it’s toys,” says Patrick.

Learn how to speak effectively

Join Toastmasters, speak in front of clubs and groups – especially those that video their programs.

Create a mastermind group you can collaborate

It’s all about networking – networking with others in your field, network with clients so they can recommend you to other clients, mastermind so you can learn new tricks and methods to enhance and grow your business.

Contact information

JoyceBarrie.com is the official website of Joyce Barrie. Throughout her show, Joyce stays in contact with her chatroom to take and answer questions and keep up on what’s going on. To learn more about Patrick Dougher and his Marketing without Money program, or find out how to get on his television show to give your business more exposure, visit his website – DoerTV.com.