The Blog
Maximizing Your Dental Insurance
Dallas Dental Insurance Specialist David Swift, speaks with The Business Spotlight about dental insurance and how you are able to maximize your plan to benefit you.
David Swift’s works with a team at Dallas Laser Dentistry, recipients of the 2011, 2012 and 2013 Consumer Choice Award for dentistry in the Dallas area. Dr. Mary Swift also is the recent recipient of the Angie’s List Super Service Award. Dr. Swift makes a point of saying it is a team effort, and she is very proud of her team. They have excellent reviews.
David says there are different types of dental insurance, and the way to maximize your plan is to choose the right one to fit you. Most pay for MOST of what your bills will be, depending on the plan. Patients come into the dental office thinking their insurance will cover all their bill. If you listen to this video you will find what is and isn’t correct in finding and using your dental insurance, how much you pay and how much the insurance will pay.
For more information on dental insurance and Smiles by Mary, contact David Swift or Dr. Mary Swift at Dallas Laser Dentistry. The website is: DallasCosmeticDentis.us.com, and the phone number to make an appointment is 2147-736-4728.
Dr. Terrell Myers discusses Cosmetic Dentistry and Smiles by Mary
David Swift, Marketing Guru, interviews Dr. Terrell Myers about cosmetic dentistry and tooth veneers, which brightens your smile, improves spacing and slightly crooked teeth (not badly crooked, as those are for orthodontists). Cosmetic dentistry involves many fields of dentistry.
Veneeers are an ideal form of cosmetic dentistry for many patients. It works best for the patient who has a lot of enamel and not a lot of fillings. They are very thin and very lifelike, covering the facing of the teeth. Crowns are done all around the tooth and are thicker.
Patients who have veneers have found that this procedure can make a natural smile and can change your life.
Dr. Myers discusses how fees for cosmetic dentistry are charged, and what is needed to become an award-winning dental office, and the types of anesthesia they can provide to make their visit as comfortable as possible.
Dr. Myers works out of the award-winning Dallas Laser Dentistry, one of the few dental offices in the Dallas area that digitally scans the patient’s mouth. Use of the computer gives more precise measurements, which enables a more perfect smile.
Smiles by Mary and Dallas Laser Dentistry offers all types of dental work for their patients, and they welcome those who wish to come in for a consultation and learn more about what they have to offer.
For more information on cosmetic dentistry and Smiles by Mary, contact Dr. Myers at Dallas Laser Dentistry. The website is: DallasCosmeticDentis.us.com, and the phone number to make an appointment is 2147-736-4728.
8 Deadly Sins of Marketing by Dave Swift
This edition of The Business Spotlight has host Patrick Dougher speaking with Guru Dave Swift about the 8 Deadly Sins of Marketing.
Most businesses look at marketing as an expense, something they can cut back on when money is tight. In reality, marketing is the first thing you should spend your money on – at least good marketing. The problem is that not all marketing is good, or effective, and cost you more than you get back in return. On the other hand, good marketing can bring in many times more returns than you invested.
Dave Swift discusses the 8 Deadly Sins of Marketing, and what people are doing wrong that can hurt them in the long run.
The 8 Deadly Sins of Marketing:
1. Do No Harm – “It’s better to avoid mistakes, and sometimes the best thing to do is nothing,” says Swift. People who can be very savy on the operational side are not so savy on the marketing end. Making mistakes can be costly.
2. Stop Doing Spaghetti Marketing – throwing all different types of marketing strategies out there at once and hope something sticks. Odds are you don’t know what is working, so you can’t measure the results to see which one is worth continuing with and which one should be dropped.
3. Analysis Paralysis – over analyzing and taking too much time to make a decision, so that you miss opportunities.
4. Decisions By Committee – not having one person have the final say in what strategy you are using, and measuring the results.
5. Trying to be a Do-It-Yourselfer – trying to cut corners by doing the marketing yourself, or cheaply. Poor quality marketing can be damaging, and cost you customers.
6. Failure To Track Results – Measuring how each tactic is working for you so you can adjust your plan to the ones that are most beneficial. If it doesn’t work it is costing you money.
7. Hiring The Wrong Marketing Talent – Some people hire someone because they say they are marketing experts, but it turns out they are not, or are experts in Business to Business or Business to Client when you need just the opposite. The wrong marketer can use the wrong technique, and do you no good.
8. Being Results oriented vs Awards oriented. There are a lot of awards you can get for being creative, but that does not mean this creativity get results. Be more concerned about results than recognition.
To learn more, watch the video. If you want to know how to connect with Dave, go to his website http://MarketinGuru.us and speak to Dave about his knowledge base and how it can help you get where you want to go.
Dave Swift on Marketing Strategies
Patrick Dougher, host of The Business Spotlight, speaks with Marketing Guru Dave Swift about different marketing strategies.
Swift is a graduate of Stanford, and has worked for Proctor & Gamble; Frito Lay; Johnson & Johnson; Pepsi Cola, and various other large corporations that have helped him to gain his experience in the marketing field.
What are Marketing Strategies? What can we do to better market our business? This video could be used as a trainer for business owners who are seeking marketing strategies to enhance, brand and increase their business.
Tactics and Strategies are different. Tactics are a program, a strategy is a set of rules. Fr instance, email marketing is a tactic, while your pricing structure is a program. The strategy is the roadmap, and tactics make up part of strategy.
Part of building a strategy is knowing who to speak to. It is important to how to position yourself in the marketplace – what would you do that is different and sets you apart from the crowd? What is needed for your business?
Startups need new customers, so acquisition is important. How are you pricing yourself? High/Low; everyday low; etc. all areas have to work together. This is a strategy. Marketing is what creates perception in the eyes of the public.
To learn more, watch the video and if you like what you see, contact Dave Swift by going to his website at www.TheMarketinGuru.us.
What Is Marketing And What Is Not, with Dave Swift
Most people think of marketing as advertising. It is not only that. Advertising is simply an element of marketing, just as promotions are. Almost everything a vender tries to sell you is an element of marketing, but is not marketing itself.
Dave Swift, the Marketing Guru, speaks with Patrick Dougher of The Business Spotlight. He is a graduate of Stanford, has worked for Proctor & Gamble, Johnson & Johnson, Pepsi Cola, and various other large corporations. He became the Senior Marketer for Greyhound, and CEO for other marketing firms.
To understand marketing, and to better choose which level of marketing you will need in order to achieve your objective. Take an individual market and determining what strategies are best for improving and getting your message out.
A market is an area, part of a triangle that includes the questions – Where is the product or service purchased? Who are your customers or niche, and what are their characteristics? Who is the competition? It starts with the demographics, and fulfills the need for those in that particular demographic area.
To learn more, and see how Dave Swift can help you in market your business, go to his website at www.TheMarketinGuru.us.
Kimberly Evans On Recruiting Agents For State Farm
Kimberly Evans of State Farm sits down with The Business Spotlight host Patrick Dougher to discuss the process for recruiting agents for State Farm Insurance.
Who would State Farm believe is the ideal candidate when they go about recruiting agents for State Farm? According to Agent Specialist Kimberly Evans, the ideal candidate for their training program would have to possess the following at least these four qualities:
1. The first quality State Farm is looking for Kimberly calls “soft qualities.” By that she means State Farm is looking for things that I cannot be taught, such as the desire to help others, an entrepreneurial vision. Do they enjoy sales? Do they want to lead a team? They have to have the desire to help others – after all, an agent is contacted when people are at their worst – an accident, a death, a fire, etc.
2. State Farm is looking for hard competencies. People who are high-producing individuals who usually have a track record of success. Those who like to be on top, regardless of their industry. Competitive people, especially those who compete against their personal best.
3. They are looking for something that is lacking in the individual, something that would make them want to to change over to State Farm – such as a stagnant job situation, loss of job, undervalued as an employee, no job security, etc. This means they are looking for something permanent, where they will want to move up and be stable.
4. They want people who have the ability to invest. They want people who are not deeply in debt, not slow to pay, having no liens or judgements against them. Because they are dealing with other people’s money they have to be able to handle their own. They have to have the ability to build capital, and invest it as well, in order to be successful.
State Farm is looking for those with the entrepreneurial spirit. If you think you may be interested in a position with State Farm, contact Kimberly at Kimberly.Evans.SR73@StateFarm.com or through her website at Kimberly.SFAgentCareers.com.
